Publisher Insight
How to Prepare a News Website for Google News and Discover
A clear checklist for technical access, editorial transparency, article presentation, and ongoing monitoring.
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Start with accessible, indexable news pages
Articles need stable URLs, successful server responses, indexable HTML, accurate canonical tags, clear publication and update dates, useful internal links, and mobile-friendly delivery. XML and News sitemaps can improve discovery, but they do not replace a crawlable site structure or guarantee visibility.
Make the publisher and authors transparent
Readers should be able to identify the publication, its editorial purpose, contact details, authors, and correction practices. Bylines should lead to meaningful author information, and advertisements or sponsored material should be distinguishable from independent editorial work.
Monitor eligibility as an operating discipline
Review Search Console coverage, page experience, structured-data reports, manual actions, security issues, and article performance regularly. Eligibility is not a one-time submission task; it depends on the continued quality and accessibility of the publication.
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